Rules: Kill when spend > 2× target with 0 leads · Scale when CPL < target and CTR > 2% · Remix when CTR > 2.5% but CPL above target · Investigate when CPL < target but CTR < 1% · Refresh Creative when frequency > 3 and CTR declining.
Scale
1
Investigate
0
Remix
0
Refresh Creative
0
Watch
6
Kill
0
| Recommendation | Ad | Campaign | Spend | CTR | CPL | Reason | Next Action |
|---|---|---|---|---|---|---|---|
Scale | Adult Children UGC 01 | Leave More Than Funeral Money | $2589 | 2.05% | $36.46 | CPL $36.46 is below $40 target with a strong 2.05% CTR. | Increase budget by 20–30% and watch CPL. |
Watch | Kitchen Table Legacy 01 | Senior Legacy Life Insurance | $2531 | 1.77% | $42.90 | Performance is in range. Keep monitoring. | Maintain current budget. |
Watch | Senior Couple Porch 02 | Senior Legacy Life Insurance | $2287 | 2.08% | $43.98 | Performance is in range. Keep monitoring. | Maintain current budget. |
Watch | $10k Warning 03 | $10k May Not Be Enough | $2700 | 1.76% | $39.13 | Performance is in range. Keep monitoring. | Maintain current budget. |
Watch | Family Photo Legacy 01 | Protect the Family You Built | $2551 | 1.75% | $42.52 | Performance is in range. Keep monitoring. | Maintain current budget. |
Watch | Whiteboard FE 01 | Whiteboard Final Expense Ad | $2651 | 1.93% | $42.08 | Performance is in range. Keep monitoring. | Maintain current budget. |
Watch | Agent Selfie Legacy 02 | Agent Selfie Legacy Ad | $2084 | 1.94% | $38.59 | Performance is in range. Keep monitoring. | Maintain current budget. |